Afternoon Schedule

MorningAfternoon

12:30 PM
1:20 PM

2:00 PM

2:45 PM
3:15 PM
3:30 PM
4:15 PM

4:45 PM

5:00 PM
Networking Lunch
Keynote: CONVERGE: Transforming Business at the Intersection of Marketing and Technology
Panel: Cross-Platform Becomes Reality: Taking Mobile to the Next Level
A Conversation with Steve Mills, SVP, Software, IBM
Afternoon Break
Research Presentation: IDC
How the Role of the CRO has Changed in a Programmatic World
Closing Remarks: Kirk McDonald,
President, PubMatic
Cocktail Reception