MorningAfternoon

4:15PM — 5:00PM: How the Role of the CRO has Changed in a Programmatic World

As media sales organizations have grown and adapted to new practices and strategies, the leadership of those teams have responded with new organizational structures, enthusiastic visions for revenue business models, and a cautiously engaged use of technology. Plans for direct and indirect sales channels are evolving as the CRO owns the holistic view of the business and team growth. This panel will look at how CROs have made the commitment to reinventing their organizations to execute winning strategies, including:

• The evolution of the sales organization: How will the organizational structure change to reflect new strategies?
• How the growth of ad tech has transformed the relationship between buyers and sellers.
• What's creating the greatest impact and where are CRO's spending their time?
• Operations
• Field Activity
• Pricing and Packaging

Moderator:
Michael Barrett, President, Ichabod Farm Ventures

Panelist:
Jeff Dossett, CRO, Demand Media
John Henderson, SVP, Sales, Answers, Inc.
Ann Lundberg, SVP, Digital Sales, Food & Cooking, Scripps Networks Digital
Rich Sutton, CRO, MailOnline
Lisa Valentino, SVP, Multi-Media Sales, ESPN