Agenda
2:45PM — 3:15PM: A Conversation with Steve Mills, SVP & Group Executive, Software & Systems, IBM Corporation
Advertising starts and ends with knowing how best to serve your consumer, both on the marketer side and on the publisher side. Big Data is powering that knowledge, and real-time platforms are turning that data into action to provide in-the-moment insights, engagement, and ultimately results that drive businesses forward. IBM has pioneered the Big Data push for a number of marketing and publishing clients, and Steve Mills, SVP & Group Executive, Software & Systems, will discuss what success looks like for the real-time use of consumer data today, as well as key considerations for a future based on real-time consumer engagement.
Interviewer:
Michael E. Kassan, Chairman & CEO, MediaLink LLC