Agenda
2:00PM — 2:45PM: Cross-Platform Becomes Reality: Taking Mobile to the Next Level
Mobile has evolved. Similar to other digital mediums, you can buy audience, track performance and KPIs, optimize creative, and target by device. But the time has come to stop treating it as a breed apart. This panel looks beyond niche mobile-only players, focusing on the core business principles that have helped leading publishers make the most of their mobile opportunities.
Moderator:
Rick Mandler, VP, New Media Sales, ABC Television Networks
Panelists:
Mike Baker, CEO, DataXU
Michael Collins, CEO, Adelphic
Kamakshi Sivaramakrishnan, CEO, Drawbridge Inc
Are Traasdahl, CEO & Founder, Tapad
Elizabeth Zalman, CEO, Media Armor