MorningAfternoon

11:50AM — 12:15PM: The Private Marketplace Opportunity

A roundtable discussion about the hottest trend in the industry. Executives from the buy side and the sell side will discuss Private Marketplace strategies, challenges, successes and best practices, including:

• The evolution of the sales organization: How will the organizational structure change to reflect new strategies?
• How the growth of ad tech has transformed the relationship between buyers and sellers?

Moderator:
Doug Weaver, Founder & CEO, Upstream Group

Panelists:
Megan Pagliuca, General Manager & Vice President of Display Media, Merkle
Vincent A. Paolozzi, Sr Director, Marketplace Development, Cadreon
David Rowley, VP, Revenue Operations, BlogHer
Matt Spengler, Executive Director, Digital Sales, Rodale Inc.