Speakers
Vikram Somaya
General Manager, WeatherFX
The Weather Company
As general manager of The Weather Company’s WeatherFX division, Vikram Somaya leads the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. He is based in New York and reports to Curt Hecht, chief global revenue officer of The Weather Company.
New in 2012, the WeatherFX division builds on Weather’s value proposition and differentiator by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. For every weather condition, The Weather Company has the data to deliver a contextually relevant message to any audience at the right time and place. This is possible due to Weather’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics.
Vikram joined The Weather Company from Thomson Reuters, where he served as vice president of global operations and audience. There, he managed the global team across 17 markets in the U.S., EMEA and APAC, and assessed and managed the rollout of audience data across consumer media and other company divisions. He was also responsible for creating a successful private exchange across the programmatic ecosystem.
Previously, Vikram helped build out data-driven marketing company Bluekai as managing director of business development and channel sales. He served as executive vice president of sales and marketing at Milabra, consulting an early-stage company in machine-learning-derived technologies. He also served as vice president of strategic alliances at Phorm, an online behavioral targeting technology company, and as vice president of strategy management at Operative Media, an advertising business management company.
Vikram worked on the customer side at several analytics companies including Omniture, Revenue Science and Primary Knowledge. He began his career at creative agency Cliff Freeman and Partners.
He is a frequent presenter at conferences and industry events, representing the audience ecosystem around the use of data. Vikram received a bachelor's degree in the history of art from Yale University.