Speakers
Michael Collins
CEO
Adelphic
Michael Collins is the Chief Executive Officer of Adelphic, a leading data-driven mobile advertising platform for brands and agencies. Founded in 2010, Adelphic is backed by Matrix Partners and Google Ventures.
Prior to joining Adelphic, Michael was the Global CEO of Joule, a mobile marketing agency that is part of WPP and has offices in the US, Europe, Asia and Australia. Michael launched Joule in 2007 and grew it into a leading global mobile marketing agency working with many of the world's best known brands, including AT&T, Unilever, Dell, Mercedes, Paramount, Ikea, Volkswagen, Microsoft and many others. Joule also became the designated mobile specialist agency for GroupM, WPP media investment management group.
Prior to starting Joule, Michael was the General Manager of Refresh Mobile, a venture capital backed global mobile solutions company that was spun out of T-Mobile. Before that, Michael was a managing partner at USWeb (marchFIRST), the world's largest e-business consultancy, where he led the Strategic Services Practice. He was also a partner at the Reach Networks, a pioneer in delivering online content and collaboration tools that successfully sold to USWeb. Michael is a graduate of the University of Pennsylvania.