MorningAfternoon

9:45AM — 10:30AM: Panel: Evolving Programmatic

With the promise of efficiency and liquidity, programmatic advertising has grown in record time to change the way media is transacted. As the technology has matured, so too have the practices for its use. This panel will explore that maturation across the media buying and selling landscape, including:

• What is the promise of programmatic?
• How does programmatic meet its expectations?
• Can programmatic advertising head in simultaneous directions, supporting traditional media practices while offering new innovative models for buying and selling advertising?

Moderator:
Carl Fremont, Chief Digital Officer, MEC Global

Panelists:
Dick Porter, EVP & President of Media Sales, Meredith
Brian Gleason, Managing Director, North America, Xaxis
Lou Paskalis, SVP Enterprise Marketing & Media, Bank of America
Ritu Trivedi, SVP, Digital Strategy & Partnerships, MediaVest, USA