MorningAfternoon

10:30AM — 11:15AM: Ad Tech: The Tool or The Trade?

As the advertising technology market has grown based on a heritage of innovation, this panel will answer the key questions on the new purpose of technology companies that support media and advertising, including:

• Does ad tech change traditional business models or is it another tool that fits into existing models?
• What are the insider and outsider perspectives on ad tech?

Moderator:
Vikram Somaya, General Manager, Weather FX

Panelists:
Jeff Green, CEO, The Trade Desk
Eric A. Litman, Chairman & CEO, Medialets
Andy Monfried, CEO, Lotame
John Snyder, CEO, Grapeshot Limited