Tuesday, October 23, 2012
8:30 AM - 5:00 PM
8:30 AM
8:30 AM - 9:30 AM
Networking Breakfast
9:30 AM - 9:45 AM
Opening Remarks

Rajeev Goel, Co-Founder & CEO, PubMatic

9:45 AM - 10:30 AM
Panel: Looking Back to Look Forward

Five years into the adoption of programmatic buying gives us ample perspective into how it is changing the way business is conducted at both the agency and publisher level. This panel will take the temperature of agencies and publishers as they adopt, and adapt to, the changes that are the benefits and byproducts of trading desks, DSPs and SSPs and, of course, data:
  • How is programmatic buying and selling driving change of revenue streams?
  • The way agencies and publishers are structured? The kind of talent that is required now?
Moderator: Wenda Harris Millard, President & COO, MediaLink

Paul Caine, EVP, Chief Revenue Officer, Time Inc.
Carl Fremont, EVP, Media Director, Digitas
Teri Gallo, VP, Programmatic Practice for the Mediabrands Audience Platform
Amanda Richman, President of Digital, MediaVest
Vivek Shah, CEO, Ziff Davis
10:30 AM – 11:00 AM
Research Presentation: Forrester

Forrester presents a report on the impact of advanced pricing and packaging strategies. The report will demonstrate brand lift and will feature client cases.

Presenter: Reggie Lau, Total Economic Impact Consultant, Forrester
11:00 AM – 11:15 AM
Demand Partner Morning Break
11:15 AM – 11:45 AM
Case Study Roundtable: Forrester

Featuring client cases: Rodale, National Rail, NBCNews.com, and Belo.

Moderator: Joanna O’Connell, Principal Analyst, Forrester

Kyoo Kim, Chief Sales & Marketing Officer, NBCNews.com
Michael Kuntz, Executive Director, Digital Sales, Rodale
Jonathan McCauley-Oliver, Online Sales Manager, National Rail Enquiries
Joe D. Weir, Vice President of Digital, Belo
11:45 AM - 12:30 PM
Panel: Viewability: The New Measure of an Ad?

As of mid-2013, the 3MS initiative from the IAB, the AAAAs and the ANA promises new clarity and new comparability out of online display due to the switch to “viewablity” as the currency of online advertising. What does this mean for publishers from an operational, inventory and pricing perspective? How are agencies going to manage through the transition? Will clients actually pay more for fewer impressions as they know they are actually seen? What is realistic in terms of timeframes for this to roll out?

Moderator: Jonah Goodhart, CEO, Co-Founder, Moat


Ari Bluman, Chief Digital Investment Officer for North America, GroupM
Susan A. Hogan, VP, Digital Ad Research, Viacom
Peter Minnium, Head, Brand Initiatives, IAB
Jim Norton, Senior Vice President, AOL Advertising
12:30 PM – 1:30 PM
Networking Lunch
1:30 PM – 2:00 PM

Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi
2:00 PM – 2:45 PM
Panel: Mobilizing Mobile

Mobile is massive. Today there are 5.9 billion mobile subscriptions worldwide and more than 750 million smartphones currently being used. In 2015, it is estimated, close to a billion smartphones will be sold in that year alone. This panel will address how publishers are making money now and where the opportunities lie in the future.

Moderator: Todd Anderman, Chief Media & Revenue Officer, Jumptap

Michael Bayle, SVP & GM, Mobile, ESPN
Eric Litman, Chairman & CEO, Medialets
Lon Otremba, Chief Executive Officer, Tylted
Steven Rosenblatt, Chief Revenue Officer, Foursquare
2:45 PM - 3:15 PM
Research Presentation: IDC

Proprietary research updating the display, display RTB, mobile, mobile RTB, and PMP growth numbers for US, UK, France, Germany, China & Japan. Based on the widely cited 2011 research, this is an update for Ad Revenue 5, and will be used as a key source of sales preparedness data.

Presenter: Larry Harris, Chief Marketing Officer, PubMatic
Richard Sobel, Director, Product Marketing & Platform Strategy, PubMatic
3:15 PM – 3:30 PM
Demand Partner Afternoon Break
3:30 PM - 4:15 PM
Panel: Next Issues

Is the changing digital media landscape a threat or an opportunity? Our panelists will speak to the opportunities they are working towards and acknowledge the potential pitfalls inherent in an industry that has been forced to face significant change. In addition to discussing their decision to integrate new media monetization strategies, including among others private marketplaces, our panelists will address:
  • How they have grown overall business
  • New revenue streams
  • How the selling process has shifted
  • Who the real competition is and how to win
Moderator: Robin Steinberg, EVP, Managing Director, Publishing & Digital Activation, MediaVest USA

Janet Balis, Publisher, Huffington Post Media Group
Michael Brownstein, Executive VP & CRO, Meredith
Mark Ford, EVP & Sports Group President, Time Inc.
Joe Lagani, CRO, Martha Stewart Living Omnimedia Inc.
Meredith Levien, CRO & Group Publisher, Forbes Media
Michael Rooney, Chief Revenue Officer, The Wall Street Journal
Kristine Welker, VP/Chief Revenue Officer, Hearst Digital Media
4:15 PM - 4:45 PM

Interview by: Chris Peacock, Executive Editor & VP, CNNMoney.com

Neal Shapiro, President & CEO, WNET
4:45 PM - 5:00 PM
Closing Remarks

Kirk McDonald, President, PubMatic
5:00 PM
Agency Trading Desk Cocktail Reception