|
Agenda
8:00 AM |
|
9:00 AM |
Programmatic: The New Normal [-]
Programmatic: The New Normal [+]
Rajeev Goel, Co-Founder & CEO, PubMatic
PubMatic Co-founder and CEO Rajeev Goel kicks off our seventh annual Ad Revenue Conference by presenting his vision for the future as programmatic becomes "the new normal." Programmatic technology is transforming how we do business, and it has become an integral part of a publisher's strategy. Featuring a sneak peek at our latest product releases, Rajeev will address the ways in which programmatic has evolved, where PubMatic sees it going, and what this means for the future of the media industry.
|
9:35 AM |
The New Publisher [-]
The New Publisher [+]
Jason Kint, CEO, Digital Content Next (formerly OPA)
How are publishers embracing change and what makes the modern publisher successful? Join Jason Kint, recently appointed CEO of Digital Content Next, formerly the Online Publisher Association, as he discusses what constitutes "the new publisher" and what challenges and opportunities lie ahead.
|
10:00 AM |
Fireside Chat: Publisher Reinvention in Action [-]
Fireside Chat: Publisher Reinvention in Action [+]
Publishers have been reinventing themselves for decades but programmatic offers a different level of both change and complexity. Join Wenda Harris Millard as she engages some of the world's leading publishers in discussion over the biggest issues and opportunities they are facing as they put programmatic into action.
Moderator: Wenda Harris Millard, President & COO, MediaLink
Panelists:
Krishan Bhatia, EVP, Digital Strategy & Operations, NBCUniversal
Paul Caine, Global CRO, Bloomberg Media Group
Neil Vogel, CEO, About.com
|
10:30 AM |
Morning Break Sponsored by MediaMath
|
11:00 AM |
Research Presentation: The Global State of Programmatic [-]
Research Presentation: The Global State of Programmatic [+]
Karsten Weide, Program VP, Digital Media & Entertainment, IDC
What are the fundamental trends driving the growth in programmatic and how do they differ by country? Based on the widely cited 2013 research, IDC will present its outlook for online display advertising spending on RTB-based sales and programmatic direct sales including non-RTB and PMP, mobile, video, native and TV, including how it is trending in over 15 countries.
|
11:30 AM |
Brands in Control: Is the Time Right? [-]
Brands in Control: Is the Time Right? [+]
Programmatic has become the new normal for publishers and agencies, but what about for brands? As brands move their dollars to programmatic channels, the question is what is the best model? Is the time right for brands to consider a DIY approach and if so, how best to go about it? How is data really factoring in, and how are approaches different in dealing with data? How does an agency's approach to programmatic differ from that of a managed service DSP or a programmatic platform? Is the rise of programmatic direct changing the agency model?
In this session we put the brand in control. Join us as Joe Bihlmier, VP of Global Media, American Express, asks the questions and our panel answers from all sides.
Moderator: Joe Bihlmier, VP, Global Media, American Express Company
Panelists:
Arthur F. Muldoon, Jr., Co-Founder & CEO, Accordant Media
John Nitti, CIO, ZenithOptimedia
Megan Pagliuca, GM/VP, Display Media, Merkle
Matt Spiegel, SVP/GM, Marketing & Tech Solutions, MediaLink
Dina Srinivasan, MD, Emerging Media, Kantar Media
|
12:15 PM |
|
1:30 PM |
A Fireside Chat with Bob Pittman, Chairman & CEO, iHeartMedia [-]
A Fireside Chat with Bob Pittman, Chairman & CEO, iHeartMedia [+]
Chairman & CEO of iHeartMedia, Bob Pittman will draw on his decades of industry experience to provide insight into the dynamic marketplace now facing publishers and media companies in a conversation with Kirk McDonald, President, PubMatic.
|
2:15 PM |
Consolidation in the Industry: The Future of the Tech Stack [-]
Consolidation in the Industry: The Future of the Tech Stack [+]
As ad tech consolidates, what is the future of the tech stack for publishers? for advertisers? Join Terry Kawaja as he navigates consolidation, cross-screen, mobile and the future of ad tech, tackling the provocative questions on everyone’s minds. Key questions include:
- Just what are the critical components of the stack for Advertiser and/or Publishers in a multiscreen world?
- Can one vendor serve two masters?
- What is the future of the ad server? What is the role of mobile and cross-screen solutions?
- What are the characteristics to look for to determine the businesses that will be left standing in the future?
Moderator: Terry Kawaja, Founder & CEO, LUMA Partners
Panelists: Rajeev Goel, Co-Founder & CEO, PubMatic
Dipanshu "D" Sharma, Founder & CEO, xAd
Bill Wise, CEO, Mediaocean
Joe Zawadzki, CEO, MediaMath
|
3:00 PM |
The Social, Mobile Consumer and What it Means
for Publishers [-]
The Social, Mobile Consumer and What it Means for
Publishers [+]
Journalism today is not just written word. It is social, visual and mobile-first. Join some of the most innovative publishers on the planet for a rich discussion on how they are adapting their content and publishing models to the changing consumer, and how native and multiscreen experiences are critical to their strategies.
Moderator: Doug Weaver, Founder & CEO, The Upstream Group
Panelists:
Greg Coleman, President, BuzzFeed
Christine Cook, Head of Advertising Partnerships, Flipboard
Robert Macdonald, Head of Media Partnerships, Pinterest
Ramsey McGrory, EVP, Programmatic & Media Partnerships, Scout
|
3:45 PM |
Programmatic: The New Normal [-]
Programmatic: The New Normal [+]
Kirk McDonald, President, PubMatic
PubMatic President Kirk McDonald will touch upon some of the key takeaways from the day’s panels and presentations, providing insights into Programmatic: The New Normal unearthed during discussions throughout the day.
|
4:00 PM |
Cocktail Reception Sponsored by Equinix
|
|
