persuasive stories

There is both an art and a science to telling persuasive stories.

automation efficiency meets quality

There is a nexus where automation efficiency meets quality.

image description

Diversity of perspective is what drives creative innovation.

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THE PRICE OF PERSUASION

Can you put a price on persuasion? As we all know, there is both an art and a science to telling persuasive stories, particularly when it comes to advertising. Good marketing requires balancing investments between cutting edge creative, finding and speaking to the right audience, and identifying the best environment for delivering your message. At this year’s Ad Revenue Conference, digital marketing leaders responsible for driving innovation and shaping the future of our industry will come together to share their insights on the cost of cutting through the noise and delivering effective advertising—the price of persuasion.

understand interest

Data is not bits and bytes, but the ability to understand interest.

digital media

Nothing is certain except death and taxes, even in digital media.

undermining digital media

The pursuit of the cheapest impression is undermining digital media.

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AGENDA

General overview of the 2017 Ad Revenue Conference schedule and offerings.

FULL AGENDA

VENUE

UNITED NATIONS DELEGATES DINING ROOM

1 United Nations Plaza
New York, NY 10017

One of Manhattan’s best kept secrets, the Delegates Dining Room overlooks the majestic UN fountain and offers a breathtaking panoramic view of the East River and Manhattan skyline.

Access to the Delegates Dining Room is via the Visitor's Entrance located at E 46th Street and 1st Avenue. Please be prepared to go through UN Security screening upon entering and follow Access Instructions to reduce wait time.

ACCESS INSTRUCTIONS