Can you put a price on persuasion? As we all know, there is both an art and a science to telling persuasive stories, particularly when it comes to advertising. Good marketing requires balancing investments between cutting edge creative, finding and speaking to the right audience, and identifying the best environment for delivering your message. At this year’s Ad Revenue Conference, digital marketing leaders responsible for driving innovation and shaping the future of our industry will come together to share their insights on the cost of cutting through the noise and delivering effective advertising—the price of persuasion.
One of Manhattan’s best kept secrets, the Delegates Dining Room overlooks the majestic UN fountain and offers a breathtaking panoramic view of the East River and Manhattan skyline.
Access to the Delegates Dining Room is via the Visitor's Entrance located at E 46th Street and 1st Avenue. Please be prepared to go through UN Security screening upon entering and follow Access Instructions to reduce wait time.
ACCESS INSTRUCTIONSDaisy is senior vice president of talent acquisition at Viacom, which she recently joined from Google, where she served as director of global diversity and inclusion and global head of diversity staffing.
Prior to Google, Daisy served as vice president of talent acquisition for diversity and inclusion at the Disney ABC Television Group and managing director of executive search initiatives at Time Warner Inc.
Daisy has been recognized by dozens of organizations, including LatinoJustice and the New York City Council for her community leadership. She serves on the board of directors of the Council of Urban Professionals and as advisor to several service and professional organizations.
Daisy holds a B.A. from Bucknell University and an M.P.A. from the Robert F. Wagner Graduate School of Public Service at NYU.
Diversity and The Creative Cost of Limiting Variety
Jim is CEO of Spirited Media, which operates the mobile news platform Billy Penn. Before entering the startup world, Jim served as executive editor of washingtonpost.com, editor in chief of Digital First Media and head of news and sports for AOL.
During his tenure at washingtonpost.com, the site won a national Emmy award for its Hurricane Katrina coverage, a Peabody Award for its “Being a Black Man” series, an Editor & Publisher award for Best Overall Newspaper-Affiliated Web Site, and two Digital Edge awards for Best Overall News Site, among many others.
At DFM, Jim oversaw the 75 dailies, 292 non-dailies and 341 online sites owned by Journal Register Company and MediaNews Group. At AOL, Jim ran the service’s coverage of the 9/11 terrorist attacks and 2000 presidential election. He also served as executive director, editorial operations and vice president of production and operations.
Jim earned a B.A. in print journalism from The American University. He is a board member of the Online News Association, American Society for News Editors, and National Press Foundation.
Earning Consumer Attention in Today’s Multi-Screen World
Erika is Bloomberg L.P.’s global head of diversity and inclusion, responsible for driving global diversity and inclusion strategy and ensuring alignment with business goals and objectives.
Previously, Erika was Bank of America’s head of diversity and executive recruiting. She has 15+ years of banking and markets experience at organizations including Morgan Stanley, the U.S. Treasury and Lehman Brothers.
Erika received her MBA from Columbia Business School and holds a B.S. in Economics from the State University of New York at Albany. She currently serves on the boards of the Bedford Stuyvesant Restoration Corporation, Catalyst, and the Council of Urban Professionals.
Diversity and The Creative Cost of Limiting Variety
Justin Choi is a serial entrepreneur and founder of three successful companies across different technology sectors. Justin currently serves as Founder and CEO of Nativo, the leading native advertising technology company that more than 400 of the world’s largest media companies and 400 top brand advertisers use to transform the way they create, distribute, and measure brand content.
Prior to Nativo, Justin founded and led two companies to highly successful exits: Cie Games, a mobile app development firm that built two top 25 grossing games including the #1 mobile racing game; and Cie Digital Labs (CDL) an interactive agency that provides innovation consulting and custom app development services to major brands. Justin continues to serve as a CDL board member and acts as head of product strategy and development.
A thought leader in digital media, advertising, gamification, and app development, Justin has been featured in The Wall Street Journal, Forbes, USA Today, Bloomberg West, TechCrunch, VentureBeat, AdWeek and other national publications.
Diversity and The Creative Cost of Limiting Variety
Kyle is vice president of advertiser solutions for the Americas at PubMatic. He joined the company in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives. In 2016, Kyle was appointed vice president of advertiser solutions for the Americas, responsible for PubMatic’s buy-side sales, operations and strategies.
Prior to PubMatic, Kyle held various positions at Symantec and was part of the team responsible for creating and growing the company’s global strategic partnerships within the cloud and IT services markets. As product management manager, Kyle was responsible for the pricing and licensing strategy of its $1B+ NetBackup product.
Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.
The Programmatic Evolution Driven By Brand Spend
Lisa joined PubMatic in 2012 as the first manager of all areas of global HR related to talent acquisition and talent management, learning and development, reward systems, employee engagement, change management, and HR operations.
Previously, Lisa served as global SVP of human resources at Attensity and led HR at numerous high tech companies, including Sistina (acquired by Red Hat) and Inxight (acquired by Business Objects). Lisa started her career as a consultant, delivering human resources and organizational development consulting to multi-national high-tech and manufacturing companies.
Lisa has a Senior Professional in Human Resources Certification (SPHR) and received a bachelor’s in psychology and an MS in management and organizational behavior from Silver Lake College in Wisconsin.
Industry Insights: Diversity
As cofounder of Undertone, Eric helped the company grow from a bootstrapped startup in 2001 to a highly profitable digital advertising company, growing revenue from $0 to over $100 million and from 2 employees to over 300. In 2015, Undertone was acquired by a publicly traded company for $180 million.
A respected industry leader, Eric is frequently featured in publications including Ad Age, Adweek, CNBC and The Wall Street Journal, and on stages worldwide including Advertising Week and Cannes. He was on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change. Business Insider named him “one of the best people in advertising to follow” on both Instagram and Twitter.
He serves as an angel investor/advisor for companies in and out of the digital advertising and marketing space including mParticle, JW Player, LovePop and Square Roots Urban Farms. In 2015 he started his highly influential newsletter The IO, which hosts a weekly roundup of the most important news in advertising technology of digital media.
He is a graduate of Pennsylvania State University.
The Reality of The “Ad Tech Tax”
Rajeev co-founded PubMatic in 2006, based on the belief that publishers are underserved from a technology and services perspective, and set out to build an automation software company focused on publishers. Previously, Rajeev co-founded Chipshot.com, a leading online retailer of custom-built golf equipment, where he served as vice president of technology and led product management and development, helping grow the company into a $30 million business. He also served as a principal at Diamond Management and Technology Consultants and a product marketing executive at SAP, where he was responsible for global go-to-market strategy for new products.
Rajeev holds a master’s degree in computer science from the University of Pennsylvania and a bachelor’s degree in economics, political science and Spanish from the Johns Hopkins University.
What’s Next for Ad Tech? 2017 & Beyond
Chris is SVP, global head of programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the company’s range of global properties.
Previously, Chris was vice president of business operations for Hearst Magazines International, which he joined in 2015 from Condé Nast, where he served as executive director and vice president of digital operations and monetization.
Chris holds an MBA from Columbia University and a B.A. from Colgate University.
The Supply Chain from Hell? Raising the Bar on Digital Media Quality
Jeff joined PubMatic as CMO in 2016. He leads PubMatic’s global brand and go-to-market strategies, reinforcing its position as the premier automation solutions company for an open digital media industry.
Jeff has held executive-level positions at a range of technology companies, including: CMO of SundaySky; CEO of AudienceScience; chief revenue officer at Fastclick; and SVP of business development at ValueClick, both pre- and post-IPO. Earlier in his career, Jeff was CEO of the Inc. 500 software company Xytech Systems.
In 2008, Jeff founded the Behavioral Targeting Consortium, which boasts 1,400+ members, and has sat on the board of the IAB. He holds a bachelor’s degree in experimental psychology from the University of California, Santa Barbara.
Industry Insights: Brand Spend
Peter is an entrepreneur with a history of building successful media and internet businesses. He was involved in five major revolutions in media and technology, including home video games, personal computers, cell phones, Windows computing, and the internet.
In his roles as both CEO and an independent director, Peter has been part of eight profitable exits in the last ten years totaling $1.8 billion in value.
Previously, Peter held various leadership roles at major media and advertising companies including: President & COO of Answers, Corp.; CEO of IAC Media and Advertising; CEO of About.com; CEO of AllBusiness.com; CEO of Goodmail Systems; and CEO of DevX.
He has served on the board of directors of the IAB and Digital Content Next (DCN, formerly the Online Publishers Association). Peter is an avid outdoorsman and environmentalist and is active in the Sierra Club, Southern Utah Wilderness Alliance and Glen Canyon Institute.
Earning Consumer Attention in Today’s Multi-Screen World
Terry Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology. He is a seasoned investment banker with more than 20 years’ experience and has advised on more than $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Terry leverages deep industry knowledge to take a strategic approach to deal making rather than chasing transactions. At LUMA, he advises both established media, marketing and technology companies as well as digital growth companies. Terry is a recognized expert in the Internet and digital media sectors and is a popular speaker at leading industry conferences. Frequently hailed as the “Jon Stewart of Investment Bankers” Terry likes to keep things light by using humor to aid substantive presentations. He has a straightforward style and is never afraid to tell it like it is.
The Reality of The “Ad Tech Tax”
Brad has been Senior Vice President and Director of Digital Group Client at MediaVest USA since April 2010. He is a nationally award-winning media professional with 22 years of experience leading media investment and activations for multibillion-dollar companies across diverse industries.
Is Data Done? Reaching Analog Beings in a Digital World
Lucinda is the senior vice president of multicultural and international marketing, responsible for all HBO, HBO Latino, Cinemax and Max Latino branded targeted marketing efforts to audience segments including African American, Latino, Asian and Gay/Lesbian. She first joined HBO in 1995 and rejoined the company in 2003 as director of direct marketing. She was promoted to VP of domestic network distribution; multicultural marketing in 2006.
Lucinda serves on the NY Board of the American Heart Association (AHA), where she launched the first-ever Latino Health Summit. She received a 2011 Time Warner Community Service Award for her work with AHA. She is also an officer on the board of the Council of Urban Professionals, and is on the advisory board of the Hispanic Scholarship Fund. She holds a B.A. from Columbia University.
Diversity and The Creative Cost of Limiting Variety
Lucinda Martinez is the Senior Vice President, Multicultural & International Marketing.
Marta is the Chief Revenue Officer at Intersection, where she is responsible for the company’s new and existing media revenue streams, sales strategy, and global go-to-market planning, management, and execution. Drawing on over 15 years of leadership in digital advertising and media, Marta leverages her expertise to drive growth across the organization as it scales its portfolio including LinkNYC, LinkUK, and MTA On the Go, to new solutions, products, and markets globally.
Is Data Done? Reaching Analog Beings in a Digital World
Kirk joined PubMatic in 2011 from Time Inc., where he was president of digital, bringing together the company’s digital assets to deliver audience and brand advertising solutions to clients. Prior to Time Inc., Kirk was chief advertising officer of the Fortune|Money Group, where he oversaw worldwide advertising sales, integrated marketing, and the events business.
Kirk also served as senior vice president of sales, marketing and client services for DRIVEpm and Atlas and spent nine years as senior vice president of network sales at CNET, where he developed successful strategic partnerships with top tier technology marketers. Earlier, Kirk held sales and marketing roles at Ziff Davis and Condé Nast.
Kirk serves on the board of the IAB, Camp/Interactive, and the Advertising Week Advisory Council.
Industry Insights: Ad Tech Tax
The Price of Persuasion
Gordon is a director of Spectrum Labs, a data company that surfaces fake and partisan digital news content; and advises LiftIgniter, a machine-learning personalization engine/SaaS solution for publishers and ecommerce. Previously he was Publisher of Newsday Media Group, President of Krux, President of The WSJ Digital Network, and President of Sports Illustrated Digital & Pictures.
He holds B.A. in Political Economy from University of California at Berkeley and received a Master's in Public Policy from Harvard University.
Earning Consumer Attention in Today’s Multi-Screen World
John overseas Volvo's US marketing efforts to ensure campaigns are user focused. John also serves on Volvo’s Global Marketing Council where he represents the Americas voice.
Previously, he served as Head of Creative on the ZOO, Google’s internal quasi-ad agency where he led a group of creatives developing strategy and innovative ideas for Fortune 100 advertisers. John also served as an adjunct professor at the School of Visual Arts in New York City. Before joining Google, John led his own design firm, was a founding member of a leading boutique creative agency in NYC where he served as a VP and Creative Director partnering with such clients as Volvo Cars, NA and Mercedes-Benz.
John earned a BFA in Fine Arts from the College for Creative Studies in Detroit, where he received the Leo Burnett Scholarship (full tuition), based on faculty nomination and portfolio evaluation.
Is Data Done? Reaching Analog Beings in a Digital World
Wenda is vice chairman of MediaLink, which she joined from Martha Stewart Living Omnimedia, Inc., where she served as co-CEO and president as well as a member of its board of directors for three years.
Wenda joined MLSO from Yahoo!, where she led the team that drove revenue from $700 million to over $6 billion in six years as chief sales officer. Wenda’s work at Yahoo! helped establish brand advertising on the web. Her industry accomplishments have earned her numerous awards, including the 2005 Matrix Award for “Women Who Change the World” and a profile on NBC’s ‘Women to Watch’ series. She was named a MAKER in 2015.
Wenda holds a B.A. from Trinity College and an MBA from Harvard University.
Diversity and The Creative Cost of Limiting Variety
David is chairman of Xaxis and president of WPP Digital, responsible for accelerating both companies’ growth worldwide. Using his more than 35 years of experience in media and technology, Dave finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and now big data as well. He founded and led 24/7 Media (now Xaxis) from a small start-up to a leader in digital marketing and ad technology.
He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors, an ex-offico of the Executive Committee and current chairman of the IAB Technology Lab. Previously chairman of the IAB from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, both joint ventures with Dentsu; the board of directors of the Advertising Education Foundation (AEF), and on the board of directors for Globant (NYSE: GLOB).
The Reality of The “Ad Tech Tax”
Art is co-CEO of Amnet US and was co-founder and CEO of Accordant Media, a leading technology-driven programmatic media specialist company, prior to the Dentsu Aegis Network acquisition in 2016. Over the past 20 years, Art has carved out a digital media career launching innovative solutions to help marketers achieve better audience engagement.
Previously, Art served as SVP of global data platforms at Aegis Media; SVP at BzzAgent; and GM of client services, Avenue A | Razorfish. Earlier, Art led the launch of an e-commerce business at Corbis Images and was a corporate strategy consultant in the Media, Entertainment and Telecoms group at PricewaterhouseCoopers.
Art holds a B.A. from Trinity College (CT) and an MBA from the Kellogg School, Northwestern University.
The Programmatic Evolution Driven By Brand Spend
Steven is chief marketing and communications officer of Neustar, Inc. He joined the company in 2016 from Oracle, where he was vice president of brand strategy & marketing solutions for the Oracle Data Cloud.
Steven also served as CMO at Datalogix, the marketing analytics company acquired by Oracle in late 2014, and held key leadership positions at Starcom MediaVest Group and Univision Communications, Inc. He serves on the board of directors of the Ad Council, the IAB, and the Thurgood Marshall College Fund (TMCF).
Steven received a B.A. in international relations / economics from Tufts University and an MBA from the MIT Sloan School of Management.
Is Data Done? Reaching Analog Beings in a Digital World
Tyler is currently the Head of Strategic Partnerships, Publishers at LiveRamp where she is focused on the intersection of data and media, bringing connectivity and identity resolution solutions to LiveRamp's top publisher partners. Her past experience includes commercial strategy for Google's DMP, programmatic media management, and business development.
The Reality of The “Ad Tech Tax”
Seth Rogin is president & CEO of Nucleus Marketing Solutions, a new company founded by Hearst, Gannett, McClatchy and tronc to drive innovation and digital media sales for the news industry.
Formerly, Seth served as CRO of Mashable and vice president of advertising for The New York Times.
He is an Associate Fellow of Oxford University’s Saïd Business School, where he’s a founding partner of their Future of Marketing Initiative.
The Supply Chain from Hell? Raising the Bar on Digital Media Quality
Randall is the president and CEO of the Interactive Advertising Bureau. He has led the IAB since March 2011, when he rejoined the association after a stint as executive vice president and chief digital officer of Time Inc.
Randall led the IAB from 2007 through 2010 after joining the organization from Booz Allen Hamilton, an international strategy and consulting firm where he served as CMO and later directed award-winning business journal strategy+business and other electronic and print publications as senior director of intellectual capital. Randall also spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter.
He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
The Supply Chain from Hell? Raising the Bar on Digital Media Quality
Vivek is CEO of Ziff Davis, Inc., a leading digital media company specializing in the technology market. He was formerly group president, digital for Time Inc.’s news, business and sports properties and served as president of the Fortune/Money Group. Prior to that, Vivek served as president of digital publishing, where he oversaw the launch of CNNMoney.com. Vivek was also general manager of the group, as well as vice president of new business ventures, where he launched and managed a portfolio of new businesses.
Vivek received various honors, including MIN’s Online Publisher of the Year and BtoB’s Media Business Innovator of the Year. He was also named to Folio magazine’s “Thirty Under 30” and Crain’s “Forty under 40”. He holds a B.A. in political science from Tufts University.
The Supply Chain from Hell? Raising the Bar on Digital Media Quality
Evan is senior vice president of product management at PubMatic. He joined the company in 2014 as vice president of engineering, programmatic direct and transitioned from engineering into product management with his appointment to the role of SVP of product in 2015.
Before joining PubMatic, Evan served as chief product officer for Organic Motion, a computer vision and markerless motion capture company. Previously, Evan served as chief product officer at Solbright and vice president of engineering at Operative.
Evan began his career as a Java and mobile developer for companies including Rational Software and Palm. He holds two patents and graduated from New York University.
The Reality of The “Ad Tech Tax”
Aki has been the Chief Digital Officer Director at TBWA Chiat\Day, Inc since June 9, 2016, and served as its Digital Planning & Content Strategy from March 2013 to June 9, 2016. At TBWA, Aki is facillitating creativity at the speed of culture – a data-centric and real-time strategic approach, facilitating integrated ideation and development on all accounts and new business, and injecting digital-social strategy, content strategy, community management, and analytics into the fabric of TBWA's "Disruptive Ideas".
Aki has been featured at AAAA, AMA, Chief Digital Officer Forum, and Planning-ness conferences. He has been published in journals like Fast Company, AdMap, and The Age of Conversation books. His work has been awarded by Cannes, Effies, AdFed, and Google Creative Canvas. He has also taught the first e-Marketing curriculum at University of Minnesota for 2 years running. And he was most recently noted as one of Campaign Magazine's "40-Over-40" Digital Marketers.
Earning Consumer Attention in Today’s Multi-Screen World
Jeremy is the global head of sales at The Weather Company, where he oversees advertising sales efforts across all platforms and sales channels, including U.S. and international, programmatic, agency partnerships and development, sales strategy, marketer solutions, and account management.
Previously, Jeremy served as senior vice president of ad sales. Prior to that, Jeremy served as senior vice president of digital ad sales, responsible for the digital sales efforts for The Weather Company as well as revenue across weather.com, wunderground.com, and The Weather Channel mobile and tablet apps.
Jeremy also worked at FOX News, which he joined in 2001. He was responsible for launching the sales department for FOXNews.com before being promoted to vice president of digital sales and business development.
Jeremy serves on the IAB Board of Directors, is an N.A. Board Member of the MMA, and serves on the UJA-Federation of New York’s Marketing & Communications and Tech committees. He received a B.A. in history from the University of Michigan.
Earning Consumer Attention in Today’s Multi-Screen World
As the chief strategy officer of Wunderman North America, Matt helps clients strengthen customer relationships and amplify marketing initiatives through customer communications and data-driven decision making. Previously, he led the CRM and Marketing Sciences offerings at R/GA and led Strategy and Analytics teams at Kirshenbaum, Bond, Senecal+Partners, AgencyNet and Digitas.
Is Data Done? Reaching Analog Beings in a Digital World